I have written about Zillow in the past here, here and here. I have also written specifically about their Make Me Move feature.
For those of you who are unfamiliar, below is the description Zillow gives for Make Me Move …
Pretty clear what the Make Me Move feature does and a pretty useful feature for anyone trying to gauge buyer interest in their home…right?
As an example, I put a Make Me Move price on one of my rental properties. It’s a cute house, but, if someone were to come along and offer me my Make Me Move price, I’d sell that place in a heartbeat. Now, remember, I am a Realtor, so my Make Me Move price is actually well researched and thought out and not far off from the house’s actual market value. It is also a VERY low price for the community in which the house is located. No sense putting a price on the house that isn’t realistic…it won’t generate any interest OR if someone actually did offer the price, the bank would never appraise it to that value and that would be a waste of time for everyone. But, I digress…
Since listing the Make Me Move price for the past six months, my house has gotten two basic inquiries…
The first is from Realtors who’ve had clients who’ve seen the house on Zillow and have asked their agent if they can see it. The Realtors call to see if I will pay them a commission if they bring their clients to see the house, even though it was the client who actually found the house themselves. When I say it depends on the final sale price of the house, their clients “magically” lose interest.
The second and far more prevalent inquiry I get is from Realtors who don’t realize I too am a local Realtor and are offering to sell my house for me. They send me emails telling me they’d love to “help me” and they will get my house sold far faster than Zillow alone and blah, blah, blah. When I tell them that I too am a Realtor and that, while I won’t be using their service to list my house on the MLS, they should feel free to bring by any of their interested clients and I will pay them a commission. Again, they “magically” lose interest once they find out they won’t be the listing agent.
Through no fault of Zillow, the Make Me Move feature has basically become a hunting ground for Realtors.
So, my six month Make Me Move track record consists of…
- 2 Buyer inquiries via their Realtors
- 8 Realtor inquires to become the listing agent
- 34 Buyers have saved the house a “Favorite”
- 0 Offers
To date, nobody has Made Me Move!