Our first real snow of the season

 

This is the view outside my kitchen door right now…

1st snow 2015 w:logo

So pretty.

Now back to reality…I have listing that has back-to-back appointments today and I need to be sure the driveway and walkways are plowed. We don’t want potential buyers falling or being so preoccupied with walking through snow, they are distracted while viewing the house. Or even worse, we don’t want them pulling up, seeing no clear walkway and then just pulling away instead of going in for a look.

If your house is on the market and you got some snow today, make sure you clear your walkways and entries!

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Weekly Home Sales Snapshot – 1/23/15

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Source: Greater Fairfield County CMLS,  HOUSES Sold = Single Family, Multi-Family, Condo/Co-Op

 

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Well said…

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Domino Manifesto

 

Image: Domino
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Stop with the PR gimmicks! One Realtor’s opinion.

hologramSomething has been bothering me for a long time…it’s this movement in the real estate sales community to employ outrageous smoke & mirrors techniques in the attempt to sell houses.

Techniques I have recently seen employed…

  • A Realtor buying a $5,000 drone equipped with cameras to take an overhead shot of a property
  • An owner offering a Bentley, yes, by Bentley, I mean a $150,000 car, to the selling Realtor
  • An owner offering a Mini Cooper because the driveway of the home was narrow
  • Realtors hiring random “celebrities” to attend open houses
  • Realtors having expensive TV commercials professionally produced to showcase a home’s features
  • And, this morning, the one that threw me over the edge…a hologram of a building to showcase the layout

A freakin’ hologram! Really?!?

And, to make matters worse, the article inferred that the reason the condos were selling so well was, in part, due to the hologram. I am pretty sure those condos were selling because they were offering good housing, in a good location at a reasonable price. NOT, because of a hologram!

If I am a buyer, I am NOT going to buy an expensive home, that isn’t the right house for me just so my Realtor can get a Bentley. And, furthermore, if my Realtor was pushing a home on me, from which I was aware that he/she was going to obtain a Bentley, he/she would not be my Realtor anymore!

Can you tell from this post that all this stuff makes me a bit (very) berserk!

Seriously, fellow Realtors, I beseech you…stop this nonsense!

After 22 years in advertising, the one thing I learned was, really pretty, glitzy commercials rarely sold inferior or overpriced products! Buyers are pretty savvy and they are not going to buy something they deem unworthy.

So, make sure your listings are clean and well staged, look wonderful in their photos, are priced appropriately and, most importantly, make sure that the type of buyers looking for a listing like yours know about it!

Advertising listings in appropriate and well-targeted venues is a strong tool. And, don’t get me wrong, a few appropriately targeted PR tricks to supplement a strong advertising campaign never hurt. BUT, in no way can PR be a replacement for solid advertising directed at the correct buying target.

PR ploys get everyone talking…advertising gets the appropriate people talking.

Let’s tone down the gimmicks and PR ploys! One Realtor’s opinion.

Image: RIS Media

 

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The most fun doorbells on the planet…

 

I need to feature more house stuff like this…

Rupert:Harvey DoorbellsSOURCE – BAUERWARE

 

Are these not the MOST fun doorbells on the entire planet?

Sellers, I ask you…would this set a light, happy tone as buyers enter your home?

Maybe it’s something to consider!

 

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Weekly Home Sales Snapshot – 1/16/15

Here is the weekly home sales snapshot for last week. Although I am posting a couple of days late, the info reflects sales up to last Friday (my usual day of reporting).

 

1-16-15


Source: Greater Fairfield County CMLS,  HOUSES Sold = Single Family, Multi-Family, Condo/Co-Op

 

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Farrow & Ball 2015 Paint Color Trends

2015 Paint Color Week continues with…Farrow & Ball!

I am a big fan of this year’s selection!

Without further ado, here are their lovely choices for 2015…

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Farrow & Ball colorsColor Sources (clockwise) –  Breakfast Room Green,  Light Blue,  Tanner’s Brown,  Pink Ground

To see these very lovely colors in use, click here.

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Behr’s Paint Color of 2015…or should I say colors??

We continue on with Gem of the Week’s 2015 Paint Color Week and today’s featured paint company is…Behr!

I think Behr had a hard time selecting one paint color, so they are featuring several color “groups”.

According to the Behr press release:

For 2015, Behr would like to give you a glimpse of how rooms look using different tones and values of new trend colors on the walls. The “balance” happens when decorative colors are added in furniture, window treatments and other accessories. We’ve mixed and matched colors from different palettes to show how versatile they can be when partnered with different colors. The result is an inviting, inspiring and harmonious makeover for your room!
 

Country Living did a great job showcasing the colors on their blog

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Nuanced Neutral

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Frosted Pastel

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Deep Dreams

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social brights

To see all of these colors in use, click here.

For me, almost too many to pick from…what do you think?

 

 

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Sherwin Williams Paint Color of 2015

Without further ado, the Sherwin Williams Color of 2015 is…

Sherwin Williams Color 2015(Click on image for details)

Here is the color used in an every day application…

SW color 2015 in roomAccording to Jackie Jordan, Sherwin-Williams director of color marketing:

“Its unexpected versatility brings life to a range of design aesthetics, whether traditional, vintage, cottage or contemporary.”

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Not sure I will be partaking of this one. It is a pretty specific color and I think I would tire of it quickly.

In any event, “Color of the Year” Week continues here on Gem of the Week!

 

Images: Sherwin Williams
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Housing Expectations for 2015

 

As I promised yesterday, I will feature more color trends tomorrow. This was just too good not to post today!

infographic-research-2015-housing-expectations-2015-01-07

 

Image: National Association of Realtors
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