I know this is a blog about real estate, but, as a proud wife, I am focusing on a very [accurately] flattering write-up about my husband’s radio station.
WXPK, The Peak, 107.1…whatever you want to call it, is a truly well done radio station. I listen to it all day, every day. You may think I am biased (perhaps I am), but according to the write-up at the link listed below, I am not the only one who thinks it’s the best station in the tri-state area.
For background, 10 years ago, my then-boyfriend-now-husband was the second person hired at the not-yet-on-air-station. The first person hired was a salesperson who was charged with selling what was, at the time, an undeveloped radio concept. My husband, Chris, was hired as the Program Director to give him something to sell. It was a true blank slate if ever there was one! As any person faced with one knows, blank slates are both liberating and completely scary all at the same time.
Chris immediately set to developing a personality for the station through its music selections, on-air voices and promotional sweepers announcing the station. All I remember from that period of time were the long work hours for my then-boyfriend and a lot of discussion on what The Peak could and should be. Let’s face it, radio is a ruthless business. One misstep and your fans immediately push the proverbial (and literal) button. Prior to listening to The Peak, I was a ruthless station changer myself. One blah song or annoying DJ comment and I was out of there fast and on to the next station.
My husband will be the first to interject that his best stroke of luck, by far, were the few talented veteran radio people who saw the potential for this little station and joined the team early on. DJ Jimmy Fink (a very well known radio guy from my own radio listening days of youth!), Music Director and DJ Rob Arrow and the late Caroline Corley all jumped in feet first. They probably didn’t really know what they were jumping into at the time, but they just knew they wanted to be part of it. Whatever it was. A truly talented group if ever there was one!
Today, this very same group of folks [with the exception of Caroline, may she rest in peace, who was replaced on-air by her very own protege, the young and very talented Chris Rodriguez, aka "Coach"] have all made this the #1 local station among adults aged 25-54.
The Peak is such a trusted old friend now, it’s hard to remember when it was just an idea and conversation.
Imagine that…the New York tri-state area is the biggest listening market in the ENTIRE country and my very own husband has created something so popular within its own backyard.
This is just my own moment of deference and respect for my husband Chris. He’s quick to deflect attention and lay the laurels of success at everyone else’s feet (one of the 10 million reasons I married him). BUT, as far as I am concerned, he created this station and lead it to the #1 place it is today. Yes, with help from many talented people, but he was the one steering the ship. That’s a bigger job than he will ever allow himself to take credit for.
Now, how do I wrap this back around to real estate?
Hmmm, well, if you’ve just moved to the area and are looking to find a group of people that you’d like to hang out with and get to know, tune into The Peak. I promise you will not be disappointed.
FInd the very flattering article here.
If you are out of the tri-state area and would like to hear The Peak, please click here.
The above reflects the opinion of one very proud wife. If anyone wants to argue share numbers, popularity quotients and all that I have asserted above, please feel to call me directly. I will be happy to tell you EXACTLY what I think of your opinion