Some basic mortgage info…

Mortgages can be a mysterious topic, especially for first time home buyers.

I remember when I bought my first home, I was beyond clueless and I shudder at the memory of how I went about getting my mortgage. Essentially, I walked into the bank that was next door to my office and took the mortgage they offered me.

Yup, talk about a seasoned professional…NOT!

Anyway, here is a video that discusses the different types of mortgages available. It’s a bit rudimentary, but it will give you a basic lay of the land.

Posted in Uncategorized | Leave a comment

Well Said…

Since I live in the area of the country that was subject to the “Blizzard of 2015″, I thought this was an appropriate quote about houses for today…


dangerous business JRR Tolkien


Posted in Uncategorized | Leave a comment

Paint Color Trends for 2015…A Round Up

I have noticed myself going back to look at my posts on the Paint Color Trends for 2015, so I decided to do one “round up” post where I feature them all in one place. I think it will help folks who like to compare and contrast. You can also click on the name of each paint brand and it will take you to their site for further info.

So, without further ado, here are all the paint colors of 2015 all in one place!

Pantone (Lowes Paints):


pantone marsala paint chip

Benjamin Moore:


Guilford Green Color of 2015

Sherwin Williams:


Sherwin Williams Color 2015



social brights Deep Dreams Frosted Pastel Nuanced Neutral

Farrow & Ball:


Farrow & Ball colors

Posted in Uncategorized | Leave a comment

Our first real snow of the season


This is the view outside my kitchen door right now…

1st snow 2015 w:logo

So pretty.

Now back to reality…I have listing that has back-to-back appointments today and I need to be sure the driveway and walkways are plowed. We don’t want potential buyers falling or being so preoccupied with walking through snow, they are distracted while viewing the house. Or even worse, we don’t want them pulling up, seeing no clear walkway and then just pulling away instead of going in for a look.

If your house is on the market and you got some snow today, make sure you clear your walkways and entries!

Posted in Uncategorized | Leave a comment

Weekly Home Sales Snapshot – 1/23/15


Source: Greater Fairfield County CMLS,  HOUSES Sold = Single Family, Multi-Family, Condo/Co-Op


Posted in Uncategorized | Leave a comment

Well said…



Domino Manifesto


Image: Domino
Posted in Uncategorized | Leave a comment

Stop with the PR gimmicks! One Realtor’s opinion.

hologramSomething has been bothering me for a long time…it’s this movement in the real estate sales community to employ outrageous smoke & mirrors techniques in the attempt to sell houses.

Techniques I have recently seen employed…

  • A Realtor buying a $5,000 drone equipped with cameras to take an overhead shot of a property
  • An owner offering a Bentley, yes, by Bentley, I mean a $150,000 car, to the selling Realtor
  • An owner offering a Mini Cooper because the driveway of the home was narrow
  • Realtors hiring random “celebrities” to attend open houses
  • Realtors having expensive TV commercials professionally produced to showcase a home’s features
  • And, this morning, the one that threw me over the edge…a hologram of a building to showcase the layout

A freakin’ hologram! Really?!?

And, to make matters worse, the article inferred that the reason the condos were selling so well was, in part, due to the hologram. I am pretty sure those condos were selling because they were offering good housing, in a good location at a reasonable price. NOT, because of a hologram!

If I am a buyer, I am NOT going to buy an expensive home, that isn’t the right house for me just so my Realtor can get a Bentley. And, furthermore, if my Realtor was pushing a home on me, from which I was aware that he/she was going to obtain a Bentley, he/she would not be my Realtor anymore!

Can you tell from this post that all this stuff makes me a bit (very) berserk!

Seriously, fellow Realtors, I beseech you…stop this nonsense!

After 22 years in advertising, the one thing I learned was, really pretty, glitzy commercials rarely sold inferior or overpriced products! Buyers are pretty savvy and they are not going to buy something they deem unworthy.

So, make sure your listings are clean and well staged, look wonderful in their photos, are priced appropriately and, most importantly, make sure that the type of buyers looking for a listing like yours know about it!

Advertising listings in appropriate and well-targeted venues is a strong tool. And, don’t get me wrong, a few appropriately targeted PR tricks to supplement a strong advertising campaign never hurt. BUT, in no way can PR be a replacement for solid advertising directed at the correct buying target.

PR ploys get everyone talking…advertising gets the appropriate people talking.

Let’s tone down the gimmicks and PR ploys! One Realtor’s opinion.

Image: RIS Media


Posted in Uncategorized | Leave a comment

The most fun doorbells on the planet…


I need to feature more house stuff like this…

Rupert:Harvey DoorbellsSOURCE – BAUERWARE


Are these not the MOST fun doorbells on the entire planet?

Sellers, I ask you…would this set a light, happy tone as buyers enter your home?

Maybe it’s something to consider!


Posted in Uncategorized | Leave a comment

Weekly Home Sales Snapshot – 1/16/15

Here is the weekly home sales snapshot for last week. Although I am posting a couple of days late, the info reflects sales up to last Friday (my usual day of reporting).



Source: Greater Fairfield County CMLS,  HOUSES Sold = Single Family, Multi-Family, Condo/Co-Op


Posted in Uncategorized | Leave a comment

Farrow & Ball 2015 Paint Color Trends

2015 Paint Color Week continues with…Farrow & Ball!

I am a big fan of this year’s selection!

Without further ado, here are their lovely choices for 2015…


Farrow & Ball colorsColor Sources (clockwise) –  Breakfast Room Green,  Light Blue,  Tanner’s Brown,  Pink Ground

To see these very lovely colors in use, click here.

Posted in Uncategorized | Leave a comment